Live market data
Watches that sold 10%+ below the 90-day market median — ranked by deal quality, speed of sale, and brand Sold listings
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Share of listings by price range (USD) — all brands or filter by brand Active listings
Entry / Mid / Luxury / High-end (USD) Active listings
Top 15 brands by median listing price (USD) Active listings
Grey market median listing price per day (USD) — does it go up or down? All listings
Daily share of Entry / Mid / Luxury / High-end listings (USD) All listings
P25 / median / P75 listing price (USD) per source Active listings
Most listed models with median price (USD) Active listings
| # | Brand | Model | Listings | Median price | |
|---|---|---|---|---|---|
| 1 |  Omega |
Seamaster Aqua Terra | 498 | View listings → | |
| Automatic | 245 | $3,690 | |||
| Quartz | 90 | $1,171 | |||
| 2 |  Rolex |
Datejust 36 | 430 | View listings → | |
| Steel | 249 | $7,643 | |||
| Two-Tone | 111 | $6,900 | |||
| 3 | Rolex |
Lady-Datejust | 269 | View listings → | |
| Steel | 110 | $6,495 | |||
| Two-Tone | 54 | $5,322 | |||
| 4 |  IWC |
Pilot's Watch | 268 | View listings → | |
| Steel | 133 | $5,622 | |||
| Ceramic | 39 | $8,471 | |||
| 5 | Omega |
De Ville | 247 | View listings → | |
| Steel | 82 | $442 | |||
| Gold | 36 | $418 | |||
| 6 | Omega |
Constellation | 242 | View listings → | |
| Quartz | 94 | $1,305 | |||
| Automatic | 69 | $2,216 | |||
| 7 |  Cartier |
Tank Française | 204 | View listings → | |
| Steel | 164 | $3,800 | |||
| Gold | 12 | $15,755 | |||
| 8 | Cartier |
Tank | 202 | View listings → | |
| Steel | 45 | $3,523 | |||
| Gold | 27 | $11,398 | |||
| 9 | IWC |
Pilot's Watch Chronograph | 196 | View listings → | |
| Steel | 115 | $6,400 | |||
| Ceramic | 27 | $9,938 | |||
| 10 | Omega |
Seamaster | 188 | View listings → | |
| 35–39mm | 25 | $1,910 | |||
| ≤34mm | 20 | $1,017 |
Brand rankings by listing volume vs total market value (USD) Active listings
| # | Brand | Listings | Share | |
|---|---|---|---|---|
| 1 | Rolex |
3363 | 15.1% | View → |
| 2 | Omega |
2832 | 12.7% | View → |
| 3 | Cartier |
2351 | 10.6% | View → |
| 4 | IWC |
1602 | 7.2% | View → |
| 5 |  Breitling |
1529 | 6.9% | View → |
| 6 |  Longines |
1479 | 6.6% | View → |
| 7 |  Grand Seiko |
903 | 4.1% | View → |
| 8 |  TAG Heuer |
852 | 3.8% | View → |
| 9 |  Tudor |
554 | 2.5% | View → |
| 10 |  Ball |
551 | 2.5% | View → |
| 11 |  Jaeger-LeCoultre |
484 | 2.2% | View → |
| 12 |  Tissot |
472 | 2.1% | View → |
| 13 |  Hermes |
411 | 1.9% | View → |
| 14 |  Audemars Piguet |
361 | 1.6% | View → |
| 15 |  Patek Philippe |
341 | 1.5% | View → |
| # | Brand | Total value | Avg price | |
|---|---|---|---|---|
| 1 | Rolex |
$40,315,508 | $14,730 | View → |
| 2 | Patek Philippe |
$18,088,118 | $65,775 | View → |
| 3 | Cartier |
$15,272,370 | $7,921 | View → |
| 4 | Audemars Piguet |
$12,276,709 | $46,680 | View → |
| 5 | IWC |
$10,709,001 | $8,244 | View → |
| 6 | Omega |
$8,258,689 | $4,349 | View → |
| 7 | Breitling |
$5,079,003 | $5,094 | View → |
| 8 |  Vacheron Constantin |
$4,103,844 | $22,549 | View → |
| 9 |  Richard Mille |
$3,877,222 | $228,072 | View → |
| 10 | Hublot | $3,754,529 | $16,183 | View → |
| 11 |  A. Lange & Söhne |
$3,623,330 | $42,132 | View → |
| 12 |  F.P. Journe |
$3,001,761 | $250,147 | View → |
| 13 |  Chopard |
$2,691,708 | $12,235 | View → |
| 14 | Jaeger-LeCoultre |
$2,643,180 | $12,069 | View → |
| 15 |  Breguet |
$2,578,910 | $27,146 | View → |
Brands with largest change in new listing volume vs prior 30 days
Rolex +1179
Omega +979
TAG Heuer +556
Longines -379
Grand Seiko -329
Highest median price across all models Active listings
New listings per day by top brands All listings
Share of listings per marketplace All listings
Which platform lists at higher prices? Median (USD) Active listings
Total new listings per day All listings
New listings per day split by source — which platforms are growing? All listings
Median price (USD) per model across marketplaces · Fixed-price, recent models in good+ condition Active listings
| # | Brand | Model | Total | Chrono24 | eBay | Etsy | Watchfinder | Best value | ||
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Omega |
Seamaster Aqua Terra | 361 | $3,141 -5% | $3,700 +11% | — | $841 | $5,605 | — | View → |
| Steel | 211 | $3,227 -18% | $5,900 | — | $1,240 | $5,280 +35% | — | |||
| Two-tone | 10 | $5,618 | — | — | — | — | — | |||
| Titanium | 6 | $5,706 | — | — | — | — | — | |||
| Gold | 3 | $4,523 | — | — | — | — | — | |||
| 2 | IWC |
Pilot's Watch | 238 | $6,168 | $4,550 +5% | — | $351 | $6,330 | — | View → |
| Steel | 125 | $5,810 +14% | $4,425 -14% | — | — | — | 24% cheaper on Reddit vs Chrono24 | |||
| Ceramic | 32 | $8,753 | — | — | — | — | — | |||
| Titanium | 20 | $7,500 | — | — | — | — | — | |||
| Bronze | 8 | $5,846 | — | — | — | — | — | |||
| Rose Gold | 4 | $18,578 | — | — | — | — | — | |||
| 3 | Rolex |
Datejust 36 | 223 | $8,199 +10% | $10,750 | — | $1,696 | $9,210 +23% | — | View → |
| Steel | 132 | $8,099 | — | — | — | — | — | |||
| Two-tone | 44 | $8,345 | — | — | $1,957 | — | — | |||
| 4 | IWC |
Pilot's Watch Chronograph | 173 | $6,807 | $5,250 +26% | — | $480 | — | — | View → |
| Steel | 106 | $6,401 | — | — | — | — | — | |||
| Ceramic | 23 | $9,938 | — | — | — | — | — | |||
| Titanium | 10 | $8,175 | — | — | — | — | — | |||
| Bronze | 7 | $6,807 | — | — | — | — | — | |||
| Rose Gold | 3 | $21,778 | — | — | — | — | — | |||
| 5 | Omega |
Constellation | 159 | $1,480 | $1,075 | — | $1,119 | $7,258 | — | View → |
| Steel | 53 | $935 | — | — | — | — | — | |||
| Two-tone | 28 | $1,703 +11% | — | — | $1,364 -11% | — | 20% cheaper on Etsy vs Chrono24 | |||
| Gold | 3 | $7,020 | — | — | — | — | — | |||
| 6 | Cartier |
Tank | 150 | $4,360 +9% | $2,229 | — | $2,515 -37% | $6,858 | — | View → |
| Steel | 36 | $3,598 +6% | $3,199 -6% | — | — | — | 11% cheaper on Reddit vs Chrono24 | |||
| Gold | 20 | $11,398 -10% | $14,000 +10% | — | — | — | 19% cheaper on Chrono24 vs Reddit | |||
| Rose Gold | 10 | $8,719 | — | — | — | — | — | |||
| Two-tone | 5 | $3,974 | — | — | — | — | — | |||
| White Gold | 5 | $10,481 | — | — | — | — | — | |||
| 7 | Omega |
Seamaster Diver 300M | 150 | $4,765 +19% | $4,900 +22% | — | $518 | $5,830 | — | View → |
| Steel | 91 | $4,765 -5% | $4,800 -4% | — | — | $5,475 +9% | 13% cheaper on Chrono24 vs Watchfinder | |||
| Two-tone | 3 | $9,285 | — | — | — | — | — | |||
| 8 | Rolex |
Datejust 41 | 146 | $15,900 +28% | $13,100 +6% | — | $2,184 | $18,373 | — | View → |
| Steel | 84 | $15,600 | — | — | — | — | — | |||
| Two-tone | 21 | $16,960 -2% | — | — | — | $17,565 +2% | 3% cheaper on Chrono24 vs Watchfinder | |||
| 9 | Cartier |
Ballon Bleu | 144 | $5,866 +3% | $4,500 -21% | — | — | $6,700 +18% | 33% cheaper on Reddit vs Watchfinder | View → |
| Steel | 81 | $5,199 | — | — | — | — | — | |||
| Rose Gold | 25 | $15,000 | — | — | — | — | — | |||
| Two-tone | 11 | $8,128 | — | — | — | — | — | |||
| Gold | 9 | $14,201 | — | — | — | — | — | |||
| 10 | Omega |
De Ville | 126 | $449 | $353 | — | $521 | $6,485 | — | View → |
| Steel | 50 | $404 | — | — | — | — | — | |||
| Gold | 11 | — | — | — | $395 | — | — | |||
| Two-tone | 5 | $1,133 | — | — | — | — | — | |||
| 11 | Breitling |
Superocean | 118 | $3,713 +36% | $2,625 -4% | — | $309 | $4,315 | — | View → |
| 12 | Omega |
Speedmaster Professional | 116 | $5,093 +3% | $6,425 +30% | — | $522 | $7,760 | — | View → |
| 13 | IWC |
Pilot's Watch Mark XX | 114 | $5,430 +3% | $5,100 -3% | — | — | — | 6% cheaper on Reddit vs Chrono24 | View → |
| Steel | 84 | $5,256 +2% | $5,100 -2% | — | — | — | 3% cheaper on Reddit vs Chrono24 | |||
| Ceramic | 15 | $8,581 | — | — | — | — | — | |||
| Titanium | 11 | $5,914 | — | — | — | — | — | |||
| 14 | TAG Heuer |
Formula 1 | 112 | $1,300 | — | — | $281 | — | — | View → |
| 15 | Rolex |
Daytona (modern) | 98 | $37,390 -17% | $52,450 +17% | — | — | — | 29% cheaper on Chrono24 vs Reddit | View → |
| Steel | 38 | $28,574 | — | — | — | — | — | |||
| White Gold | 23 | $45,311 | — | — | — | — | — | |||
| Gold | 11 | $76,211 | — | — | — | — | — | |||
| Rose Gold | 9 | $43,995 | — | — | — | — | — | |||
| Platinum | 5 | $114,746 | — | — | — | — | — |
Models trading highest above retail (5+ sold listings)
| Model | Retail | Market | |
|---|---|---|---|
| Rolex Daytona (modern) |
$14,600 | $22,872 | +57% |
| Cartier Panthère de Cartier |
$6,300 | $7,840 | +24% |
| Rolex Submariner 40 |
$10,250 | $11,952 | +17% |
| Rolex Datejust 41 |
$11,200 | $12,852 | +15% |
| Breitling B01 Chronograph |
$8,300 | $9,408 | +13% |
Models trading furthest below retail (10+ sold listings)
| Model | Retail | Market | |
|---|---|---|---|
| Omega Seamaster Aqua Terra |
$5,950 | $2,159 | -64% |
| Rolex Day-Date 36 |
$40,000 | $14,600 | -64% |
| Rolex DateJust 36 |
$9,175 | $5,250 | -43% |
| Omega s |
$6,100 | $5,410 | -11% |
"Retail price" is the official price from authorized dealers (MSRP). "Market price" is the median sold price across grey-market platforms (Chrono24, eBay, etc.) over the last 90 days. A model at -20% trades at 80 cents on the dollar vs retail. A model at +50% commands a 50% premium over retail. Brand averages require 3+ models tracked. Value Kings require 5+ sold listings per model; Biggest Discounts require 10+.
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