Below-market deals
Watches that sold 10%+ below the 90-day market median — ranked by deal quality, speed of sale, and brand Sold listings
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Live market data
Watch Market Insights
Brand share, listing trends, and source mix across 6 major watch marketplaces.
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Active listings
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Current listings value (USD)
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Brands tracked
Number of distinct watch brands currently in our aggregated listings.?
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Marketplaces
Mar 14, 09:13 UTC
Last updated
Best deals
Price data
Price distribution
Share of listings by price range (USD) — all brands or filter by brand Active listings
Price tier mix
Entry / Mid / Luxury / High-end (USD) Active listings
Median price by brand
Top 15 brands by median listing price (USD) Active listings
Market median price over time
Grey market median listing price per day (USD) — does it go up or down? All listings
Price tier mix over time
Daily share of Entry / Mid / Luxury / High-end listings (USD) All listings
Price spread by marketplace
P25 / median / P75 listing price (USD) per source Active listings
Top value models
Most listed models with median price (USD) Active listings
| # | Brand | Model | Listings | Median price | |
|---|---|---|---|---|---|
| 1 | IWC | Pilot's Watch | 202 | $6,450 | View listings → |
| 2 | Cartier | Tank | 194 | $3,450 | View listings → |
| 3 | Cartier | Santos | 149 | $6,000 | View listings → |
| 4 | Omega | Speedmaster | 136 | $5,475 | View listings → |
| 5 | Rolex | Datejust | 129 | $8,499 | View listings → |
| 6 | Cartier | Ballon Bleu | 126 | $5,400 | View listings → |
| 7 | Omega | Seamaster | 114 | $1,915 | View listings → |
| 8 | Breitling | Superocean | 81 | $3,675 | View listings → |
| 9 | Breitling | Navitimer | 67 | $4,532 | View listings → |
| 10 | Tudor | Black Bay | 66 | $3,599 | View listings → |
Brand data
Grey market leaderboard
Brand rankings by listing volume vs total market value (USD) Active listings
By listing volume
| # | Brand | Listings | Share | |
|---|---|---|---|---|
| 1 | Cartier | 870 | 16.6% | View → |
| 2 | IWC | 611 | 11.6% | View → |
| 3 | Longines | 603 | 11.5% | View → |
| 4 | Breitling | 535 | 10.2% | View → |
| 5 | Omega | 526 | 10.0% | View → |
| 6 | Rolex | 389 | 7.4% | View → |
| 7 | Grand Seiko | 243 | 4.6% | View → |
| 8 | Hublot | 127 | 2.4% | View → |
| 9 | Tudor | 115 | 2.2% | View → |
| 10 | Blancpain | 114 | 2.2% | View → |
| 11 | Chopard | 102 | 1.9% | View → |
| 12 | Christopher Ward | 92 | 1.8% | View → |
| 13 | Audemars Piguet | 87 | 1.7% | View → |
| 14 | Bremont | 80 | 1.5% | View → |
| 15 | Hermes | 73 | 1.4% | View → |
By total market value
| # | Brand | Total value | Avg price | |
|---|---|---|---|---|
| 1 | Cartier | $5,830,133 | $7,513 | View → |
| 2 | Rolex | $4,127,299 | $14,232 | View → |
| 3 | IWC | $3,790,215 | $8,099 | View → |
| 4 | Audemars Piguet | $3,068,971 | $54,803 | View → |
| 5 | Hublot | $2,006,834 | $18,932 | View → |
| 6 | Breitling | $1,893,419 | $5,036 | View → |
| 7 | Omega | $1,825,023 | $4,740 | View → |
| 8 | Longines | $875,995 | $1,791 | View → |
| 9 | Blancpain | $853,571 | $9,380 | View → |
| 10 | F.P. Journe | $830,000 | $207,500 | View → |
| 11 | Chopard | $732,329 | $7,960 | View → |
| 12 | Breguet | $702,279 | $17,557 | View → |
| 13 | Grand Seiko | $554,175 | $3,987 | View → |
| 14 | Patek Philippe | $550,923 | $42,379 | View → |
| 15 | Jaeger-LeCoultre | $414,982 | $9,431 | View → |
Biggest movers (30 days)
Brands with largest change in new listing volume vs prior 30 days
Cartier +1355
Longines +1316
Breitling +983
Omega +937
IWC +846
Brand share
Most expensive model
Highest median price across all models Active listings
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Brand trends — 90 days
New listings per day by top brands All listings
Marketplace data
Where watches are listed
Share of listings per marketplace All listings
Median price by marketplace
Which platform lists at higher prices? Median (USD) Active listings
New listings over time
Total new listings per day All listings
Listing volume by marketplace over time
New listings per day split by source — which platforms are growing? All listings
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